Cette étude de cas vise à exposer les raisons pour lesquelles National Express West Midlands a choisi la billettique mobile pour améliorer l’expérience des voyageurs et aider à résoudre les problèmes rencontrés par les étudiants pour l’obtention de leur abonnement.
Elle s’attache également à étudier les résultats d’une enquête menée auprès des voyageurs concernant leur expérience du déploiement de la billettique mobile.
Masabi’s Justride is the leading Fare Payments platform for public transport. Transit agencies and operators can sign up to mobile ticketing services, enable Mobility as a Service (MaaS) and deploy an account-based system allowing passengers to simply tap a contactless bank card, mobile device and smartcard to travel, without needing to buy a ticket or understand fares. With over seventy agencies of all sizes across ten countries signed up, Justride is leading the movement away from bespoke and expensive ticket systems to Fare Payments as a Service.
At Masabi we believe a new Fare Payments system allowing passengers to just tap and ride, without needing to buy a ticket or understand fares, should be available to every passenger and every transit agency around the globe, without prohibitive costs or taking years to deliver. By providing a Fare Payments platform which is constantly improving and connected with leading mobility applications (for full first-last mile journeys) Masabi is helping passengers move seamlessly from A to B, attracting more people to conveniently ride public transit.