Dall'implementazione nel settembre 2016 l'applicazione National Express Bus ha rilevato una forte crescita, con un aumento delle vendite di biglietti.
Questo studio di caso analizza perché National Express West Midlands ha scelto il mobile ticketing per migliorare l'esperienza dei passeggeri e per aiutare a risolvere i problemi che avevano nell'emissione di abbonamenti per studenti.
Analizza anche i risultati di uno studio sui passeggeri in merito alla loro esperienza con l'implementazione del mobile ticketing.
Masabi’s Justride is the leading Fare Payments platform for public transport. Transit agencies and operators can sign up to mobile ticketing services, enable Mobility as a Service (MaaS) and deploy an account-based system allowing passengers to simply tap a contactless bank card, mobile device and smartcard to travel, without needing to buy a ticket or understand fares. With over seventy agencies of all sizes across ten countries signed up, Justride is leading the movement away from bespoke and expensive ticket systems to Fare Payments as a Service.
At Masabi we believe a new Fare Payments system allowing passengers to just tap and ride, without needing to buy a ticket or understand fares, should be available to every passenger and every transit agency around the globe, without prohibitive costs or taking years to deliver. By providing a Fare Payments platform which is constantly improving and connected with leading mobility applications (for full first-last mile journeys) Masabi is helping passengers move seamlessly from A to B, attracting more people to conveniently ride public transit.