---
title: NICE Bus Mobile Ticketing Case Study
description: NICE Bus Mobile Ticketing Case Study
---

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# Mobile Ticketing Case Study: New York's NICE Bus

![Nice-Bus](https://info.masabi.com/hs-fs/hubfs/Nice-Bus.png?width=242&name=Nice-Bus.png)

 

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The Nassau Inter-County Express (NICE Bus) run the local bus system serving Nassau County, New York. NICE wanted to reduce dwell times at each stop by introducing a pay before you board option for riders.

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### About Justride

Masabi’s Justride is the leading Fare Payments platform for public transport. Transit agencies and operators can sign up to mobile ticketing services, enable Mobility as a Service (MaaS) and deploy an account-based system allowing passengers to simply tap a contactless bank card, mobile device and smartcard to travel, without needing to buy a ticket or understand fares. With over seventy agencies of all sizes across ten countries signed up, Justride is leading the movement away from bespoke and expensive ticket systems to Fare Payments as a Service.

### About Masabi

At Masabi we believe a new Fare Payments system allowing passengers to just tap and ride, without needing to buy a ticket or understand fares, should be available to every passenger and every transit agency around the globe, without prohibitive costs or taking years to deliver. By providing a Fare Payments platform which is constantly improving and connected with leading mobility applications (for full first-last mile journeys) Masabi is helping passengers move seamlessly from A to B, attracting more people to conveniently ride public transit.

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