Mobile Ticketing Case Study: Transport for Athens


In Athens, customers had to travel to their nearest Metro station to buy a ticket, even if they were traveling by bus.

Download this case study and learn how Masabi, MasterCard and Athens delivered city-wide multimodal mobile ticketing, and were able to:

  • Reduce cost in operations.
  • Introduce infinite sales capacity.
  • Reduce pressure on existing ticketing infrastructure.
  • Speed up journey times.