Central Ohio Transit Authority Fare Collection Case Study 

COTA is Transforming the Way Central Ohioans Move

COTA partnered with Masabi to implement a fully digital account-based fare management system- one that offers ease, convenience and security- for passengers to locate and pay for rides using the Transit app or a COTA smartcard, eliminating the need to purchase passes or select fares before boarding.

Learn how COTA's new solution:

• Enhanced convenience by removing the need to buy tickets in advance.
• Delivered greater fare equity.
• Was quick to deploy - launching in a matter of months.
• Delivered lower Total Cost of Ownership generating more revenue.