Central Ohio Transit Authority Fare Collection Case Study 

COTA is Transforming the Way Central Ohioans Move

COTA partnered with Masabi to implement a fully digital account-based fare management system- one that offers ease, convenience and security- for passengers to locate and pay for rides using the Transit app or a COTA smartcard, eliminating the need to purchase passes or select fares before boarding.

COTA validator (2)

Learn how COTA's new solution:

  • Enhanced convenience by removing the need to buy tickets in advance.
  • Delivered greater fare equity.
  • Was quick to deploy - launching in a matter of months.
  • Delivered lower Total Cost of Ownership generating more revenue.

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