Fare Collection Case Study 

Dayton RTA Transforms Transit with Account-Based Ticketing

The Greater Dayton Regional Transit Authority (RTA) has successfully transitioned to a contactless fare collection system using Masabi’s Account-Based Ticketing (ABT) solution, ensuring a more equitable, safe, and convenient experience for riders.

By adopting Masabi’s Fare Payments-as-a-Service model, Dayton RTA rolled out a seamless, mobile-first approach, revolutionizing public transit in the region.

Key Highlights:

- Phased Deployment: Began with mobile ticketing featuring visually validated passes, followed by a full ABT system rollout in manageable stages.

- Cashless Transit: Transitioned away from onboard cash payments, streamlining operations and reducing boarding times.

- Innovative First: Dayton became the first agency in the US to retire its fareboxes, fully embracing contactless ticketing.

- Equitable Access: The ABT system improves accessibility for all rider groups, ensuring a seamless payment experience for everyone.