---
title: "Mass Transit Rider Research Report 2018: Key Factors Influencing Ridership in North America"
description: "Mass Transit Rider Research Report 2018: Key Factors Influencing Ridership in North America"
---

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**Mass Transit Rider Research Report**

# Key Factors Influencing Ridership in North America

*The Emerging Urban Mobility Ecosystem*

 

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![ipad.png](https://info.masabi.com/hs-fs/hubfs/ipad.png?width=2050&name=ipad.png "ipad.png")

![70-2.png](https://info.masabi.com/hs-fs/hubfs/70-2.png?width=3000&name=70-2.png "70-2.png")

of Americans still **drive themselves on at least a weekly basis. **40% Never ride public transit.

![32-2.png](https://info.masabi.com/hs-fs/hubfs/32-2.png?width=3000&name=32-2.png "32-2.png")

#### stated that **mass transit services are improving,** while 49% believe they are remaining the same. Only 19% stated the quality of their local transit is declining.

![35.png](https://info.masabi.com/hs-fs/hubfs/35.png?width=3000&name=35.png "35.png")

**of Americans are combining public transit with ridesharing** and taking multimodal journeys.

![33-3.png](https://info.masabi.com/hs-fs/hubfs/33-3.png?width=3000&name=33-3.png "33-3.png")

#### chose convenience as their number one motivating factor when selecting to ride public transit. Larger than cost, necessity and journey time.

![95-2.png](https://info.masabi.com/hs-fs/hubfs/95-2.png?width=3000&name=95-2.png "95-2.png")

of weekly **rideshare users ride public transit services**, while 80% of weekly drivers never ride public transit.

![22.png](https://info.masabi.com/hs-fs/hubfs/22.png?width=3000&name=22.png "22.png")

#### reported mobile** ticketing** would or has caused them to **increase **public transit ridership.

**Mass Transit Rider Research Report**

We conducted a survey of over **1010 US residents** to find out what their current transportation habits are and what motivates transit riders across North America to choose one option over another. 

**The report looks into:**

- How the urban mobility ecosystem is evolving as riders combine public transit and ridesharing in greater numbers than previously thought
- Why people select to ride public transit services
- Real technology and service improvements that have caused people to ride public transit services more frequently
- The future of urban mobility and the important role agencies need to play in creating an effective and efficient mobility ecosystem 

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